Top 15 Skills of Sales Managers for Success in 2025

The Bureau of Labor Statistics predicts a 4% growth rate for sales managers from 2022 to 2032, with approximately 43,200 job openings projected for each year, on average, during this time. In exchange for their hard work, sales managers earn a median annual income of $130,600, which makes sales management a lucrative career option. Effective sales managers have a good understanding of marketing, including the role of the team, its Web development goals, and the fundamentals of the field. This state of mind helps them dig deep into the numbers while maintaining control over their targets and their teams’ performances. Discover the key steps to building a sales competency rating system that drives consistency through objectivity. Learn about rating scales, performance indicators, and aligning competencies with job roles to enhance sales team development and career progression.

• Job outlook for sales managers varies by industry, since certain industries may grow at a faster rate than others.
• You must have a good recruitment strategy so that one person leaving the team does not leave a gap in the process.
• Base salary levels for sales managers are affected by many factors, including the company’s size and industry.
• If sales managers cannot properly track their time, they’ll struggle to stay motivated and effectively lead their teams to success.
• The role of a sales manager is multifaceted and vital to the success of any sales-driven organization.
• Strong leadership, communication, and coaching foster a positive environment that drives high performance.

Technical skills of a sales manager

Just keep travel under control with technology and make sure all sales-related positions report to the sales manager and not the branch leadership. In any case, Top Performers are 52% more likely to excel at planning and analyzing how sellers should manage their territories in order to achieve their sales goals. Embodying integrity, positivity, and commitment sets a benchmark for the team and promotes a culture of excellence. Sales managers should provide continuous coaching to reinforce learning and properly implement sales techniques.

Corporate Sales Manager Job Description Template

These skills allow sales managers to find daily success on the job, whether they’re motivating employees or implementing new sales strategies. Becoming a sales manager usually requires a bachelor’s degrees along with multiple years of sales experience, which should include leadership responsibilities. Sales managers provide the leadership and training that enables sales representatives to meet their individual goals and contribute to the success of a company’s overall Sales Manager job sales strategy. The successful Sales Manager must be able to involve the team in both sales philosophy and sales process.

• That’s why we’ve developed a solution that combines the strengths of both synchronous and asynchronous communication.
• Composure comes from having an established and well-rehearsed sales process that becomes second nature with experience.
• The sales manager can then partner with the sales enablement team to determine the right tools to use to track and measure performance.
• Clear, concise communication aligns teams with goals and strengthens customer engagement and trust.
• Putting in place a rigorous recruitment process is essential to identify profiles that are suited to the company’s needs.
• Discover how to enhance your Customer Success Enablement with key strategies for defining competencies, continuous learning, and aligning training with the customer lifecycle.

The Responsibilities of a Sales Manager

However, this can greatly fluctuate depending on factors such as years of experience, the size of the company, industry, and the location of the job. As industries evolve, so does the demand for skilled individuals who can drive, expand, and safeguard our business growth and profitability. “Effective time management isn’t just about getting things done. It’s about making sure you’re doing the right things at the right time.”