Book Promotion Ideas

Book Promotion Ideas

You only have a few lines/characters for your bio, so use this space wisely. The beauty of limited space or options is that it requires you to get concise and creative. Tell viewers who you are and about your book(s) in as little space as possible https://aheadofthespread.com/. Check out what other authors are doing to get some inspiration.

Ask a book reviewer who’s on TikTok to read your book, post a review, and share it on TikTok. Here are some hashtags you can search on TikTok to find some of these folks: #BookTok, #BookReview, #TikTokBookClub.

Why did you write your book or series? What personal experience inspired it? Human stories drive connection. Getting personal on BookTok goes a long way, like author Christina Bacilieri. Post about your pets, your writing schedule, tour of your favorite indie bookstore, favorite local coffee shop (then tag all of them in your video). A lot of authors struggle with this aspect, but TikTok users want to see the personal side of you as well!

Best Book Promotion Ideas

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A book that sells at least 10,000 copies annually could be deemed a bestseller. Any book genre can become a bestseller, however certain novels do better than others in terms of sales. Educator Resources: Indeed, this is first on the list!

Promote with the help of best book marketing services like Learn Transformation and Giftor, to increase the crowd pull to your book and to gain its potential publicity. Also, Learn Transformation covers nearly 130 countries, making it a valuable platform for marketing your books worldwide.

Book promotion can feel like shouting into the void… unless you have a plan. This isn’t about posting “buy my book!” on social media until your friends mute you. This is about creative, effective ways to build buzz, attract readers, and turn interest into sales.

YouTube has become extremely popular over the past 10 years or so. Videos of all kinds are routine now, from recorded podcasts to tryouts for musicians, and even Patrick Stewart reading Shakespeare’s Sonnets. Who’s to say you wouldn’t be able to leverage the power of YouTube’s popularity to benefit your book sales? It doesn’t really matter what kind of book you wrote. Take a chapter you are particularly fond of and read it as you want your fans to read it. Give them a taste of who you wrote your characters to be, or how you want your real-life non-fiction subjects to be viewed as you invoke their personalities in your vocalization.

Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:

book promotion ideas for libraries

Book Promotion Ideas for Libraries

Amazon Advertising offers a direct route to readers actively searching for books. This strategy utilizes Sponsored Products, Sponsored Brands, and Sponsored Display ads to target specific reader behaviors and interests within the Amazon ecosystem. Essentially, you’re placing your book directly in front of potential buyers browsing similar titles, genres, or authors.

Book awards and contest submissions offer a powerful way to gain credibility and boost your book promotion ideas. This strategy involves submitting your work to recognized literary programs for evaluation and potential recognition. Third-party validation from reputable awards can significantly enhance your book’s visibility, attract media attention, and build your author platform.

Authors like Malcolm Gladwell have effectively leveraged media appearances to amplify their book promotion efforts. Examples of successful implementations include author interviews on NPR and local radio stations, book features in major newspapers and magazines, and television morning show appearances. Podcast guest appearances on popular shows and online media coverage in digital publications further demonstrate the potential of this strategy.

A recommendation from a respected influencer can work wonders. Reach out to reviewers, bloggers, or celebrities who align with your genre and ask for an endorsement. Their audience’s trust can translate into increased sales.

I was at the Association of Rural and Small Libraries Conference last week (shoutout to my new friends!). I asked the group where their library spends most of its promotional resources (time and energy).

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